HMG, Homefront Media Group Book a call

What we run,and what we install.

Lead generation for local business, paid advertising for ecommerce, and ticket sales for sports and events. How each one works, what we report on, and every tool we set up to run it.

Book a strategy call See what we install
What we run

We run three engines.

The economics are different in each one, so the work is different. What stays the same is that we track it to the outcome you get paid for, never to the click.

Engine one

Lead generation for local business

Roofing, paving, masonry, painting, junk removal, cleaning, lighting, blinds, wheels and tires, dental, medical, real estate, lending, modular housing.

For any business that makes money when the phone rings. We put you in front of people already looking to buy, then answer them before your competitor does.

  • Meta aimed at buying intent, not awareness
  • Pages built to be answered, not admired
  • AI agents, so a lead at 9pm is answered at 9pm
  • Booked into your calendar, then followed to attended and paid
We report on
Cost per booked job Not cost per click. Not cost per lead.
Engine two

Paid advertising for ecommerce

Skincare, supplements, grey market, apparel, outdoor and dive gear, home and hardware, signage, specialty food.

For brands selling product online. We build the media around your actual margin, not a vanity return number, and we keep the customers the ads paid to acquire.

  • Meta built around the margin you keep, not a blended return number
  • Shopify, feeds and catalog health wired properly
  • Klaviyo flows that earn back the acquisition cost
We report on
Return on delivered revenue Money you kept, not orders you booked.
Engine three

Sports teams and events

Baseball, hockey, basketball and other clubs across a full season. Festivals, concerts, fundraisers and one off dates. Venues and experiences with a standing schedule.

Two different problems, and we run them differently. A season is won on the soft midweek dates, not the ones that sell themselves, so spend follows the fixture list and the season ticket base gets worked separately from new buyers. A single date has no second chance, so it is paced backwards from the day and pushed hardest when intent peaks.

  • Season: spend weighted to the dates that actually need help
  • Single date: paced backwards from the day, front loaded when it counts
  • Ticketing tracking wired so sales are attributable either way
We report on
Cost per ticket sold Reconciled to the ticketing platform, not to platform-reported conversions.
What we use

Installed end to end, by us.

Not a channel. The whole machine, plus the tracking that proves which part of it did the work.

Paid media

Meta

  • Facebook and Instagram, built and managed
  • Catalog and dynamic product ads
  • Custom, lookalike and retargeting audiences
  • Creative tested on a schedule, winners scaled
  • Grey market and restricted categories, built to pass review
Ecommerce

Shopify

  • Store builds, theme and template work
  • Product feeds and catalog health
  • Cart, checkout and purchase tracking
  • Offer, bundle and average order value
Email and SMS

Klaviyo

  • Welcome, abandoned checkout, browse abandonment
  • Post-purchase, winback and replenishment
  • Campaigns, segmentation and list health
  • SMS with consent captured properly
CRM and pipeline

GoHighLevel

  • Builds, migrations and cleanup
  • Pipelines, stages and opportunity tracking
  • Calendars, booking and e-signature
  • Win back old customers, text back missed calls
AI and automation

The part that never sleeps

  • AI phone and text agents that answer and qualify
  • Answered in seconds, day or night
  • Routing, qualification and auto booking
  • Follow-up that does not give up, plus review requests
Tracking

Measurement

  • Meta Pixel and Conversions API, server side
  • Our own forms, saving answers as they are typed
  • Pipeline outcomes through to booked and paid
  • Ticketing platform reconciliation
Reporting

What you actually see

  • One place for leads, calls and revenue
  • A written read every month
  • What changed, what it cost, what is next
  • A straight answer when a number is bad
Web and creative

What the click lands on

  • Landing pages, funnels and full sites
  • Domains, subdomains and DNS
  • Static and motion ad creative
  • Copy, offers and conversion rate work

Start with a 30 minute call.

We tell you whether we can help and roughly what it costs. If the answer is no, we say so on the call.

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