What we run,and what we install.

Lead generation for local business, paid advertising for ecommerce, and ticket sales for sports and events. How each one works, what we report on, and every tool we set up to run it.

Book a strategy call See what we install

We run three engines.

Each one makes money in its own way, so the work and the reporting differ. In all three, we measure the sale you get paid for.

Engine one

Lead generation for local business

Roofing, paving, masonry, painting, junk removal, cleaning, lighting, blinds, wheels and tires, dental, medical, real estate, lending, modular housing.

This is for businesses that make money when the phone rings. We put you in front of people already looking to buy, then answer them before a competitor does.

Meta campaigns aimed at people ready to buy
Landing pages built to get a form filled or a call made
AI agents, so a lead at 9pm is answered at 9pm
Booked into your calendar, then followed to attended and paid

We report on: Cost per booked job Counted when the job lands in your calendar.

Engine two

Paid advertising for ecommerce

Skincare, supplements, grey market, apparel, outdoor and dive gear, home and hardware, signage, specialty food.

This is for brands selling product online. We set budgets from your real margin per order, and email and SMS flows bring back the customers the ads already paid for.

Meta budgets set from the margin you keep on each order
Shopify, feeds and catalog health wired properly
Klaviyo flows that earn back the acquisition cost

We report on: Return on delivered revenue Counted on orders that shipped and were not refunded.

Engine three

Sports teams and events

Baseball, hockey, basketball and other clubs across a full season. Festivals, concerts, fundraisers and one off dates. Venues and experiences with a standing schedule.

A season and a single date need different plans. Over a season, the big games mostly sell themselves, so spend goes to the soft midweek dates, and season ticket holders are marketed to separately from new buyers. A single date gets one chance, so spend is planned backwards from the day and is heaviest when buyers are most active.

Season: spend weighted to the dates that need help
Single date: planned backwards from the day of the event
Ticketing tracking wired so sales are attributable either way

We report on: Cost per ticket sold Checked against your ticketing platform's sales report.

We set up the whole system ourselves.

Ads, store, email, CRM and follow-up, plus the tracking that shows which part produced each sale.

Paid media

Shopify

Store builds, theme and template work
Product feeds and catalog health
Cart, checkout and purchase tracking
Offer, bundle and average order value

Email and SMS

Klaviyo

Welcome, abandoned checkout, browse abandonment
Post-purchase, winback and replenishment
Campaigns, segmentation and list health
SMS with consent captured properly

CRM and pipeline

GoHighLevel

Builds, migrations and cleanup
Pipelines, stages and opportunity tracking
Calendars, booking and e-signature
Win back old customers, text back missed calls

AI and automation

Answering and follow-up

AI phone and text agents that answer and qualify
Answered in seconds, day or night
Routing, qualification and auto booking
Follow-up sequences and review requests

Tracking

Measurement

Meta Pixel and Conversions API, server side
Our own forms, saving answers as they are typed
Pipeline outcomes through to booked and paid
Ticketing platform reconciliation

Reporting

What you see each month

One place for leads, calls and revenue
A written report every month
Costs and changes, with the plan for next month
A straight answer when a number is bad

Web and creative

What the click lands on

Landing pages, funnels and full sites
Domains, subdomains and DNS
Static and motion ad creative
Copy, offers and conversion rate work

Start with a 30 minute call.

We tell you whether we can help and roughly what it costs. If the answer is no, we say so on the call.

Book a strategy call See the case studies